August 17, 2009
It was recently released that the Russians used technology and personal information from the United States to attack Georgia last year before they invaded. They used the cyber attack to disrupt communication and disabled 20 websites including the president and defense ministers websites and the National Bank of Georgia’s website. They used social networking sites like Twitter and Facebook to steal most of the data.
To read the entire article, click here.
August 14, 2009
Up to this point, we’ve talked about the importance of a website and a blog but now that I’m sure you’ve set those both up, how do you get people there. You can spend a bunch of money building a website and a lot of time writing a blog but if no one visits it, it’s pointless. One of the most effective way to direct people to your content is by using facebook. There are ways you can direct people for free and there are also paid advertising options you can use.
There are many different ways you can share your blog or website with people on facebook. Whether you share a blurb of a blog post on your status and link people to your blog or someone else shares a story that they find interesting, you can experience a spike in traffic if your blog is linked somewhere on the news feed. You can also create a group or a fan page for your business and use the group message feature to let everyone know about something new on your website. If your content is intriguing enough, facebook is a great way for you to grow exponentially. Facebook makes it very easy for you to share something with your friend and he or she to share it with their friends and on down the line. Make sure to friend all of your friends as well as business associates so when you do send out a message or change your status, a larger group of people are seeing that.
On the paid side, facebook ads is similar to Google Adwords but you can target your ads much more effectively. Whether you want to target high school kids who list music as one of their interests or you want to target people 25-40 who list traveling as an interest, you can do this on facebook. You can pay per click and it will allow you to easily track how many people you are directing to your website or blog through each specific advertising campaign. In my eyes, the main advantage of the paid ads is that you’re reaching everyone on facebook, not just the people you’re friends with.
Coming next: Promoting your brand using twitter
August 13, 2009
Blogs can be used for many purposes, humor, diaries, entertainment, news, or business. In this case, we’re only going to discuss how to use your blog to improve your business. By creating a blog and updating it with events you attend, new articles relevant to your customers, awards you win, or anything else you want your customers to know about, you create a central place for your customers and prospects to read your content. You can also start to establish yourself as an expert in your field by writing your own articles and distributing them via a blog. While blogging, it’s important to tag your blog and to link to any articles you quote. However, all of this is only worthwhile if people are reading your blog. In your overall online marketing strategy, you should plan on using e-mail, twitter and facebook to promote your blog. My next few blog posts will go into more depth about how to market your blog and website using facebook and twitter.
Coming Next: Using facebook to promote your brand
August 11, 2009
I’m going to stray away from the “protecting your data” theme and and talk about how a business can control it’s image online and protect your brand identity. Recently we’ve seen businesses like Spiral 16 become extremely busy as companies become more concerned about what their clients and prospects are saying online. There are many things that contribute to your online brand and online marketing strategy but the most important in my eyes are a website, facebook, twitter, and a blog. It is important to use all of these tools to push your users to content and articles that you want them to read. If you aren’t actively marketing yourself or your product online, you rely on what others say and write to be what your customers and prospects read when they search for you online. Over the next few days, I’ll spend a few minutes writing a post about each one of the previously mentioned avenues of distribution and how you can use them to promote your company.