While browsing through e-mails today, I noticed one from Legal Zoom with a really interesting subject line, “Blogging and Intellectual Property Law.” I started to think about my blog, and if I’m violating any laws when I quote other articles, post links, or share pictures other people have created. It struck me that many of my friends write blogs and may have the same questions so I wanted to share this article with you. Some of the interesting topics covered include how to obtain a copyright, who owns that copyright and what infringes on that work.
Sorry it’s been a few days but there was some important security news yesterday so I needed to break from the online branding theme and talk about security for a day.
Although Twitter only allows you to input 140 characters, you can say a lot in that little space. Twitter is a great way to promote your website or your blog. If you post a new article on your website or write a new blog post, you can tweet a tag line and then link to your blog or site using a tinyurl. A tinyurl takes your website address or blog address and shortens it to take up less space on your tweet. By finding people in your industry or organizations that relate to your business on Twitter, you can get up to the minute news before you are able to receive it from traditional media outlets.
I hope you’ve enjoyed my mini series on online branding and promoting your company using new social media outlets. If you have anymore questions, feel free to comment or shoot me an e-mail.
Up to this point, we’ve talked about the importance of a website and a blog but now that I’m sure you’ve set those both up, how do you get people there. You can spend a bunch of money building a website and a lot of time writing a blog but if no one visits it, it’s pointless. One of the most effective way to direct people to your content is by using facebook. There are ways you can direct people for free and there are also paid advertising options you can use.
There are many different ways you can share your blog or website with people on facebook. Whether you share a blurb of a blog post on your status and link people to your blog or someone else shares a story that they find interesting, you can experience a spike in traffic if your blog is linked somewhere on the news feed. You can also create a group or a fan page for your business and use the group message feature to let everyone know about something new on your website. If your content is intriguing enough, facebook is a great way for you to grow exponentially. Facebook makes it very easy for you to share something with your friend and he or she to share it with their friends and on down the line. Make sure to friend all of your friends as well as business associates so when you do send out a message or change your status, a larger group of people are seeing that.
On the paid side, facebook ads is similar to Google Adwords but you can target your ads much more effectively. Whether you want to target high school kids who list music as one of their interests or you want to target people 25-40 who list traveling as an interest, you can do this on facebook. You can pay per click and it will allow you to easily track how many people you are directing to your website or blog through each specific advertising campaign. In my eyes, the main advantage of the paid ads is that you’re reaching everyone on facebook, not just the people you’re friends with.
Coming next: Promoting your brand using twitter
I’m going to stray away from the “protecting your data” theme and and talk about how a business can control it’s image online and protect your brand identity. Recently we’ve seen businesses like Spiral 16 become extremely busy as companies become more concerned about what their clients and prospects are saying online. There are many things that contribute to your online brand and online marketing strategy but the most important in my eyes are a website, facebook, twitter, and a blog. It is important to use all of these tools to push your users to content and articles that you want them to read. If you aren’t actively marketing yourself or your product online, you rely on what others say and write to be what your customers and prospects read when they search for you online. Over the next few days, I’ll spend a few minutes writing a post about each one of the previously mentioned avenues of distribution and how you can use them to promote your company.