Step 2: Your Blog

August 13, 2009

Blogs can be used for many purposes, humor, diaries, entertainment, news, or business. In this case, we’re only going to discuss how to use your blog to improve your business. By creating a blog and updating it with events you attend, new articles relevant to your customers, awards you win, or anything else you want your customers to know about, you create a central place for your customers and prospects to read your content. You can also start to establish yourself as an expert in your field by writing your own articles and distributing them via a blog. While blogging, it’s important to tag your blog and to link to any articles you quote. However, all of this is only worthwhile if people are reading your blog. In your overall online marketing strategy, you should plan on using e-mail, twitter and facebook to promote your blog. My next few blog posts will go into more depth about how to market your blog and website using facebook and twitter.

Coming Next: Using facebook to promote your brand