Your Company’s Online Brand

I’m going to stray away from the “protecting your data” theme and and talk about how a business can control it’s image online and protect your brand identity. Recently we’ve seen businesses like Spiral 16 become extremely busy as companies become more concerned about what their clients and prospects are saying online. There are many things that contribute to your online brand and online marketing strategy but the most important in my eyes are a website, facebook, twitter, and a blog. It is important to use all of these tools to push your users to content and articles that you want them to read. If you aren’t actively marketing yourself or your product online, you rely on what others say and write to be what your customers and prospects read when they search for you online. Over the next few days, I’ll spend a few minutes writing a post about each one of the previously mentioned avenues of distribution and how you can use them to promote your company.

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One Response to Your Company’s Online Brand

  1. whitney says:

    Travis,
    We completely agree. Companies should be taking their message TO their audience rather than waiting for them to find their official website. We’ve seen that strong social media strategies will ultimately lead to more website traffic, so it’s a win-win situation (if approached correctly!)

    Whitney
    Social Media Manager
    Spiral16
    @spiral16

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